Idea Database · Jun 30, 2026

A bias and accuracy score for everything you read

  • Browser extension
  • Media
  • Trust and safety
  • AI

The pitch

You open your feed in the morning. A quote from a politician, a chart with no source, a friend sharing a headline that looks a little too neat. You believe some of it, ignore the rest, and you are never quite sure which call was right. The problem is not one bad article. It is a steady background doubt about everything you read, and the feeling that the loudest voices are the ones deciding what you think.

This is a small tool you add to your web browser. As you scroll through your feeds, it quietly checks the claims in front of you. It marks the ones that can be checked, looks them up against the original source, and shows a simple rating for how true a claim is and whether it leans left or right politically. Hover over anything and a small card shows the evidence it used, so you can judge for yourself.

Over time it does more than rate single claims. It shows you the shape of your own reading, the topics where you only ever hear one side, and what the other side of a story actually says. And it gives news outlets a stamp they can display to show their reporting was checked.

What makes it different is simple. The check happens right where you are reading, on the claim itself, the moment you see it, with the evidence one hover away. You do not have to leave your feed, copy a link into another website, or take a rating on faith. The proof sits next to the sentence.

*Treat this as a research starting point, not a promise. The scores and revenue figures are our estimates, built on assumptions, and how it actually plays out comes down to who builds it, when, and the market they build into.

Keyword: community notes +2,268%growth
100 75 50 25 0
2022 2023 2024 2025 2026
7.7/10

Opportunity score

Problem severity7.5 / 10
Demand evidence8.5 / 10
Structural gap7.0 / 10
Product shape8.0 / 10
Market plausibility8.0 / 10
Signal purity7.0 / 10

Categorization

Type
Consumer software (browser extension)
Market
B2C with a B2B publisher angle
Target
Bias conscious news and social readers
Main competitor
Ground News

Why now

Three forces converged at once. Worry about misinformation is now mainstream: 58 percent of people worldwide say they are worried about what is real and fake online, rising to 73 percent in the United States (Reuters Institute, 2025). The institutions that used to label claims are pulling back, with Meta ending its United States third party fact checking program in 2025 and handing the job to crowd sourced Community Notes (Al Jazeera, 2025). And the threat now sits at the top of the global agenda, with the World Economic Forum ranking misinformation and disinformation the most severe short term risk facing the world (World Economic Forum, 2024).

At the same time, the tools to check a claim on the fly got cheap. Language models can now read a claim and cross reference a source inside a browser, where the same work used to take a newsroom. So the audience that wants a second opinion got large and vocal exactly as the cost of giving one fell. The opening is real. The question is whether a new entrant can actually hold it.

Community signals

Taken together, the signals show measurable, mainstream concern about misinformation and a market that already pays for help judging what it reads. A funded bias comparison app, an enterprise trust rating business, and a crowd of existing browser tools all point to real, proven demand.

Reuters Institute

58 percent worried about real versus fake online, 73 percent in the United States

Ground News

Over 400 thousand users, around 5.7 million dollars revenue, the most common YouTube sponsor in 2025

NewsGuard

Trust ratings6000+ sites

Trust ratings on more than 6 thousand sites, licensed to enterprise as a badge

Extensions

MBFC, Stopaganda, the Grok checker, factcheckit, Facticity, and ClaimBuster all ship in browser rating

The market gap

Nobody has built a fact checker people actually trust, accurate and transparent enough that a skeptic believes it, sitting right in the feed where the doubt shows up.

The reader no one serves

People who want a second opinion have to leave their feed and open a separate app or tab. Nothing works inline, on the claim, as they scroll, which is exactly where the doubt shows up.

The job nobody does well

Almost everything rates the outlet or the whole article. Far less rates the single claim in front of you, in the moment, with the evidence attached to the sentence.

Why the door is open

The bigger players either own their data and have no reason to reopen it, or treat trust as a feature of an ads and services business. Tools like Ground News and NewsGuard sit to one side of this, which leaves room for a focused, independent layer.

How a small team wins

The whole category fights the same doubt, who checks the checker. Whoever is most open and inspectable earns the trust the incumbents struggle to, so transparency is the wedge a newcomer can own.

Value ladder

1 Lead Magnet
Free Inline ratings on a capped number of claims a day, source level bias on outlets Free
2 Frontend Offer
Reader Unlimited claim checking, the hover card with full sources, the lean on every claim $6 / mo
3 Core Offer
Media diet Echo chamber report, the other side of a story you just read, a weekly read out of how balanced your intake was $12 / mo
4 Backend Offer
Publisher badge A verified badge publishers embed to show their copy checked out, licensed per site Business pricing ($99 / mo to $499 / mo)

How to build it

MVP
A browser extension that, on X and major news sites, underlines checkable claims, cross references primary sources, and shows a confidence rating and a lean in a hover card
Tech stack
A browser extension front end, a retrieval layer over primary sources, and a language model forced to cite or stay silent rather than guess
Integrations
X and major news sites first, then Reddit and search results
Build time
2 weeks
  1. Pick one surface and one claim type

    Start with political and statistical claims on X, where the audience is loudest and the sources are checkable.

  2. Make it refuse to guess

    The product must cite a primary source or show nothing. A confident wrong rating loses the user forever.

  3. Win the skeptics first

    Launch into the bias conscious communities that already pay for Ground News, show your sources openly, and let them attack the ratings. Surviving that is the marketing.

ebe take

This is a real problem with a genuine why now and a proven willingness to pay, and it still does not clear the bar for a breakout. The demand is visible but already chased by Ground News, NewsGuard, Community Notes, and a crowd of AI extensions, so a small team has no structural edge to defend. The two hardest parts, building a per claim checker accurate enough to trust and being believed by readers who distrust every rater, are exactly the parts nobody has solved. The biggest risk is trust: an AI that is confidently wrong, or a rating accused of bias, kills the product on contact. For this to work, the checker would need to be accurate and transparent enough that even a skeptic believes it, wrapped in a wedge that Ground News and the platforms cannot simply copy.